New Tourism Co-Op Advertising Opportunity!

Double Your Media Investment with

New Co-op Advertising Program

The Connecticut Office of Tourism is pleased to announce a $75,000 spring/summer co-op advertising program designed to help smaller tourism-related attractions, restaurants and hotels expand their marketing reach! 

Not only will this program match your media investment of a minimum of $5,000 and up to $10,000;  the state also supplies the creative services. So you save on both creative development and media costs.

Here’s how this turnkey program works:

1. You commit to the program and choose online advertising and/or outdoor billboards. Each medium requires a $5,000 minimum. If you choose to use both mediums, the cost will be $10,000. 
2. You provide two pieces of input: 1) attention-getting photography of your destination and 2) a profile of your target audience (e.g., those interested in family fun, etc.).
3. The Office of Tourism will prepare the creative and place the media. We’ll create the ads using our Connecticut still revolutionary branded templates. And we’ll match your minimum $5,000 media investment dollar-for-dollar and place it in the most relevant, available media.

For more information, or to sign up for the program, please contact rosemary.bove@ct.gov.  But hurry! The program is first come, first served. A total of $75,000 has been set aside for this media match, so the maximum number of program participants and the maximum match may vary depending on how many partners get involved.