New Marketing Updates from Connecticut’s Office of Tourism, a division of the Department of Economic and Community Development:
• Connecticut Invites Residents and Visitors to Fall for Connecticut
• still revolutionary Brand Continues to Work for Connecticut
• Still Time to Post Your Fall – and Holiday – Packages to CTvisit.com
• Remember to Sign Up for Connecticut Tourism’s eNewsletter
Connecticut Invites Residents and Visitors to Fall for Connecticut
Connecticut unveiled Fall for Connecticut – an initiative designed to inspire both residents and visitors to get out and experience something still revolutionary in Connecticut this season. The effort includes the Office of Tourism’s first-ever crowdsourced list of 100 places to go, things to do, where to stay, explore and enjoy in the state; getaway recommendations and tips from industry partners, experts and notable residents; along with an opportunity for people to share their best fall photos for a chance to win a Connecticut getaway.
Thank you to all our tourism industry partners who contributed to the 100 Ways to Fall for Connecticut List, sourced from the state’s social community, industry partners and notable residents, and includes seasonal activities from fall day trips to overnight getaways. Travelers can also browse the new 52 Getaways, carefully curated and themed multi-day itineraries created by Charles Monagan, author of Connecticut Icons and long-time editor of Connecticut Magazine, that make trip planning a breeze. Personal getaway recommendations and expert tips to make the most of the season will be released throughout the fall from well-known residents, such as Kayak.com CEO Steve Hafner, beloved FOX CT travel reporter Jim Altman, John Lyman III of Lyman Orchards and more. The list, tips and tools will all be available on CTvisit.com and the State’s social channels.
These efforts extend the launch of Connecticut’s seasonal advertising campaign. The fall creative, that highlights key fall attractions, destinations and activities around the state will be delivered through TV, digital and print executions. The places and spaces in the ads are all included on the state’s list of 100 Ways to Fall for Connecticut, such as exploring the Housatonic River, antiquing in New Milford, staying at the cozy Hopkins Inn and more. DECD will also run business development digital and TV advertising this fall, which will showcase companies committed to innovation, growth and leadership in their respective industries.
Find out more at:
• Campaign At-A-Glance
• Tourism Media Flowchart
• Campaign Press Release
still revolutionary Brand Continues to Work for Connecticut
Since launching the still revolutionary brand in May 2012, the state’s award-winning marketing campaign has reached the target consumer nearly 646 million times with key messaging. CTvisit.com, the state’s official tourism website, has seen a 158 percent increase in site visits and this year the number of visitors through August has already surpassed the total number of visitors for all of 2012. Additionally, more than 196,000 people have watched the tourism campaign videos on YouTube, the state’s tourism eNewsletter has more than 580,000 subscribers and the Facebook page has grown to a community of 178,000 fans.
The campaign is also nationally recognized with Adrian Awards for television creative, online creative and rebranding; Big Apple Awards for new media/social media campaign and brand management; a Sabre Award for digital & social media efforts; and a Mercury Award for the special promotion “My Connecticut Story”.
Still Time to Post Your Fall – and Holiday – Packages to CTvisit.com
Get the word out about your active adventure, R&R, family fun, history, art and holiday packages by posting free listings on CTvisit.com. Accommodation and attraction partners are encouraged to submit Travel Deals online through the CTvisit.com Partner CMS system.
Remember to Sign Up for Connecticut Tourism’s eNewsletter
Click here to subscribe to COT’s free consumer eNewsletter emailed to 580,000 subscribers every month featuring what’s happening, travel deals and getaways.