Content Marketing and PR Pitch Topics for January – June, 2020
We want to feature as many attractions, restaurants, hotels, towns, and events as possible in the Connecticut Office of Tourism’s award-winning content marketing program. So we invite you to review the list of over 30 topics we will be promoting on our social platforms and on editorial sites all over the web and to let us know if your business has a relevant tie into one or more. Click here to view the list on the Partner Portal.
Connecticut Tourism Marketing Results for Summer Campaign
Summer 2019 was another extremely successful year for Connecticut tourism marketing. Here are a few top results:
· 3.7 million sessions on CTvisit from May-August, a 30% increase in traffic over last summer with a flat budget
· 58% of visitors to CTvisit came in via a content marketing article
· 1.8 million clicks, calls or emails to partners generated
· Social media posts and content seeding tactics are our most efficient tools for driving traffic that converts with deeper engagement
To read the full Summer Marketing Results report, click here.
See where you’ve been featured in marketing, and get access to planning calendars, how-to’s, research, and marketing strategies that can set you up for success. You can also access the portal at CTvisit.com/partner or simply click the “Tourism Partners” link in the footer at CTVisit.com.